Manufacturer in Focus: Alternative Flooring
In this instalment of our "Manufacturer in Focus" series, we're excited to introduce you to Alternative Flooring, a unique and innovative brand that's redefining what flooring can be. Known for their bold patterns, eco-friendly practices, and high-quality natural materials, Alternative Flooring brings personality and character to every room, making them a perfect addition to the Michael John Flooring lineup.
The Alternative Flooring Story: Bringing Personality Underfoot
Alternative Flooring was born from a desire to offer more than just traditional flooring options. While many brands focus on subtlety and uniformity, Alternative Flooring dares to be different, bringing vibrant patterns, textures, and colours to the forefront. They are passionate about helping people create rooms that reflect their individuality, making them a go-to choice for homeowners, designers, and architects looking to make a statement.
Every product from Alternative Flooring tells a story, blending traditional craftsmanship with contemporary design. Their commitment to quality and design excellence is matched by a fun, playful approach that breathes new life into carpets, runners, and rugs. With Alternative Flooring, you're not just choosing a floor; you're choosing a work of art that adds character and charm to your space.
Sustainability at the Core
Alternative Flooring is a brand that cares deeply about the environment. They use a wide variety of natural, sustainable materials, including wool, sisal, jute, and seagrass, which are biodegradable and renewable. These natural fibres not only lend a luxurious feel underfoot but also help to reduce the environmental footprint of their products.
The company also partners with ethically sourced suppliers and is committed to reducing waste across all stages of production. Their sustainable ethos is reflected in their entire product line, making them a natural choice for those who value eco-friendly home solutions.
Design Collections that Inspire
Alternative Flooring is renowned for its stunning and varied collections, from classic designs to bold, contemporary patterns. The Quirky B collection, for example, is a perfect illustration of the brand's commitment to playful, daring design. With eye-catching patterns like geometrics, stripes, and animal prints, Quirky B allows homeowners to bring a touch of personality to any room.
For those who prefer a more traditional look, the Wool Barefoot collection offers beautifully soft, natural wool carpets in calming, neutral tones. These carpets provide warmth, comfort, and a sense of timelessness, making them perfect for cosy spaces.
Why We Love Alternative Flooring at Michael John Flooring
At Michael John Flooring, we believe that design doesn't end with walls and furniture; the flooring is just as importantin creating a cohesive and inspiring space. Alternative Flooring's dedication to quality, creativity, and sustainability makes it a brand we're proud to feature. Their unique collections add a layer of texture and personality to any room, helping to create spaces that feel warm, inviting, and uniquely you.
Whether you're looking for a bold pattern to make a statement or a natural fibre carpet to ground a room in luxury, Alternative Flooring offers a range of options that beautifully complement any interior.
We're thrilled to have Alternative Flooring as part of our offering at Michael John Flooring, and we invite you to explore their incredible products in our showroom.
Stay tuned as we continue our "Manufacturer in Focus" series, highlighting the outstanding brands that help us bring your dream interior to life.
For more information on Alternative Flooring, visit their website or contact us to learn more about their remarkable collections. Our full range of Alternative Flooring can be seen at our Narborough Road showroom.