Alternative Flooring

Manufacturer in Focus – Alternative Flooring

Established in 1946 and having gone from strength to strength to become Leicestershire’s largest independent flooring retailer, we like to think that we know a thing or two about quality flooring and quality flooring brands. This month we will be showcasing one of the many top brands we stock at Michael John Flooring. 

Alternative Flooring are the Manufacturer in Focus for September 2018, and we’ll be taking a detailed look at their brand. 

What they say…

Alternative Flooring is 20 years of design-led calm, character and quirky luxury. Two decades of designs that continue to break new ground, break the rules and break the silence. But designs that always have you in mind.

At Alternative Flooring, we’re as British as afternoon tea, with just as much class and quirky charm. From our products’ origins on the banks of the Ganges and the Mexican Gulf to the finished articles stripes, patterns and statements, we care about our craft.

We’re as natural, original and authentic as the warp and weft in our flooring. Character shines through in every pick of yarn. We engage with customers, support retailers and inspire discourse.

What we say… 

Mark Lucas, Michael John Flooring, said: “We love working with Alternative flooring. Their products really offer our customers something different and the feedback we receive is always positive. If you’re looking for flooring to make your home truly stand out then Alternative Flooring is definitely the brand for you. 

“We’ve got the latest products and ranges from Alternative Flooring in stock here at Michael John Flooring and our friendly team are on-hand to help you with any questions you may have!”


Another interesting aspect of the Alternative Flooring brand is the ‘Custom Rug’ tool on their website, which provides customers with the opportunity to build a rug from scratch using some of the quirky and striking designs that have made AF such a success.